WHY YOU NEED TO WORK WITH A PROFESSIONAL SOCIAL MEDIA MARKETER
5 QUICK REASONS WHY YOU CAN'T LEAVE YOUR SOCIAL MEDIA TO THE AMATEURS...
...And *spoiler alert* you know them already!
It happens all too often that I will be meeting with a business because they want a piece of work done. Perhaps some new SEO copy for a web page or blog content. And I’ll ask them what their marketing strategy is, or who their Social Media Manager is. Only to be met with a blank stare, and then something along the lines of: ‘oh, we don’t have the budget for social media marketing right now”.
One of the most consistent things that I come across is hearing that smaller businesses rely on their staff to manage their social media channels. So in winter ski seasons, this usually means that they will have seasonnaires, who are often only committed to the company for five months, managing their Facebook, Instagram, TikTok, and more.
And while your chef/chalet-host/receptionist might be an excellent chef/chalet-host/receptionist, it is unlikely that they can put together a strategic and successful social media campaign for you.
WHY DOES HAVING A DEDICATED SOCIAL MEDIA MANAGER MATTER?
Relying on staff in other roles to manage your digital marketing s going to be challenging for so many reasons. On the surface, it looks ok. You might get excellent images and build some personality into your brand messaging. But here’s why it’s not going to work. And *spoiler alert* you already know these things!
- There is no strategy behind your posting, which means no consistency and no real value to your audience.
- Your staff already have a full-time job to focus on, as do you. And they must learn how to do that role correctly without the added pressure of putting together successful social media posts.
- You often run out of steam mid-season. Sure, Christmas and New Year went well. But what’s happening through February…?
- It can damage your brand. It only takes one well-meant but tone deaf post to alienate your audience. (And then you’ll be contacting me for crisis management).
- You’ll miss important events because you haven’t got them scheduled. Think about it. Sure, it’s nice to wish everyone a Happy Valentine’s Day on the 14th, but you need to be talking about how your Valentine’s product or service is exactly what your audience needs BEFORE the 14th. For example, at the end of January, you might start promoting your fabulous: romantic dinner for 2/ski & spa-hotel breaks/exclusive couples massages, etc. You want to build up excitement and desire and bring in those bookings.
Your staff or seasonnaires are not going to do that.
Want More Information Like This?
IMPROVE YOUR BUSINESS NOW
If you’re ready to start strategically using your channels, then it’s time to call in a professional social media manager. You can have a look at my services on the site here, but I would suggest starting with:
- Social Media Audit – understand how you are doing so far: what’s working and what needs to change.
- Social Media Strategy Planing – it can be tempting to jump straight into creating content and posting. BUT if you don’t reply understand who you are try to talk to and why, it’s pretty pointless. You will waste time and money.
- Social Media Management – Everything from creating your strategy or content calendar to setting up your profiles and managing your channels.
I also offer training for you and your staff. Whether you want to understand how to manage your accounts yourself or you want me to show your team how to do it, I can help! Check out my training options here.
All my services are tailored around your business and finding the right solutions for you and your operation. So please have a look, and when you’re ready to get in touch, contact me to book a free consultation.
10 SOCIAL MEDIA PROFILE TIPS
If you know your accounts need some help, but you are short on time and resources, then look at my Social Media Profile 1 hour quick-fix. Honestly, I’m not lying! You can follow my top tips easily to improve your accounts immediately.
Plus, check out my Instagram account, where I share tips and advice every week on how to get the most out of your digital marketing. PLUS these other great resources I’ve created exclusively for the ski industry.
JTM Monthly Newsletter
Monthly ski industry and social media marketing news - NO FLUFF!
FREE Social Media Content Planner
Daily tried & tested content ideas PLUS monthly blog topic ideas
Alpine Content Club
Done for you monthly content club. Templates, written captions, trending audios, hashtag research and more.
Marketing & Ski Blog
Weekly social media and digital marketing advice. Plus ski industry content and topics to talk about with your audience.
JTM Digital Services
Find all my digital marketing services here. From Social Media Management to audits, content creation and more.